John Lennon & Yoko Ono began the “War is Over!” campaign in December 1969 with the following statement: What we’re trying to promote is an awareness in people of how much power they have, and not to rely on the government, or leaders, or teachers so much that they’re all passive or automatons. They have to have new hope. Everybody’s looking for goals and answers; the youth especially. What we’re trying to tell them is that “You are the goal. Nobody on earth can do it for you. Whatever it is you want, you must do it yourself. — John Lennon The campaign posted “War is Over!” on billboards, placards, and posters in cities all over the world.